Angela L. Das » ppc fail http://www.angeladas.com SEO Writer & Content Curator Sat, 13 Nov 2010 19:11:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 PPC Breeds Contempt http://www.angeladas.com/ppc-breeds-contempt/ http://www.angeladas.com/ppc-breeds-contempt/#comments Tue, 21 Jul 2009 21:08:36 +0000 admin http://www.angeladas.com/?p=410
shakes
iGoogle wants you to be paranoid.

My iGoogle page today held this gem for me under my Daily Shakespeare Quote. I don’t recall ever seeing ads on this app before, but if this is new is someone having a laugh?

As a PPC specialist, I’d like to know what keywords triggered the appearance of this ad. Was it the “loving friends” or the more complicated notion of our friends being representative of ourselves? Either way, I think Google AdWords/AdSense is getting a bit too clever for comfort here.

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